Sunday, September 20, 2026 Hotel Pulse What the market is doing right now
Market Pulse

Group and transient are diverging for the first time in two years

The two demand segments are now moving in opposite directions in most tracked markets.

Transient is softening as leisure normalises, while group is still recovering from a lower base. The net effect is stable revenue and a much harder forecasting problem.

Revenue managers are rebuilding their mix assumptions from scratch.

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