Sunday, September 20, 2026 Hotel Pulse What the market is doing right now
Market Pulse

RevPAR growth is real, but it is all rate

Occupancy across the tracked set is flat year over year while rate carries the entire increase.

The composition of the growth matters more than the number. Flat occupancy plus rising rate means pricing power, and it is concentrated in the upper segments.

Midscale properties are running to stand still.

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