Hilton signed a franchise agreement with Arte Hoteles for Casa Verbena Madrid, the first Outset Collection by Hilton property in Europe, the Middle East and Africa. The hotel sits on Calle de Preciados in central Madrid. Hilton states 45 guest rooms, a reception space and a breakfast area, with an opening later in 2026.
The inventory behind the 45 rooms
La Revue des Hotels read the Hilton listing on 21 September 2026 and published its figures from that read: 45 rooms across seven floors in four categories it names as Deluxe, Superior, Premium and Junior Suite. Bookings open 4 November 2026, with check-in at 3pm and check-out at noon. The first published night, 4 to 5 November, lists at 248 euros with taxes and fees included.
hilton.com returned HTTP 403 to this desk on both the property page and the brand page, so those listing figures carry that outlet's attribution here.
The day-use product a seller prices
hotelSlots sells four windows: morning, afternoon, evening and overnight. Its own pages put day-use rates at 30 to 75 percent below nightly rates, carry no booking fee, and count 103,857 hotels across 46 states.
A day-use booking prices a room plus the assets around it. Pool access, a gym and a spa pass each carry their own daytime window. The Madrid listing publishes a lounge, a buffet breakfast and a concierge. Hilton's release and the outlet's listing read publish no day-use window for the property.
The rate basis a day-use seller discounts from
248 euros for the first published night sets the overnight comparison. The seven floors and the four categories set the inventory ladder from Deluxe to Junior Suite. A 45-room house in a city-centre conversion carries a small daytime inventory, and the first published night rate gives the discount a base figure.
The brand position behind the signing
Hilton launched Outset Collection on 6 October 2025 as its 25th brand and the eighth in its Lifestyle portfolio, with more than 60 hotels in development at launch and long-term growth potential of more than 500 hotels across the United States and Canada.
Casa Verbena Madrid joins Hotel Palacio Bellas Artes San Sebastian, Curio Collection by Hilton, which opened recently. DoubleTree by Hilton Madrid Principe de Vergara and Cuber House Valencia, Curio Collection by Hilton, sit in the Spanish pipeline. Hilton reports 28 brands, more than 9,400 properties and nearly 1.4 million rooms across 144 countries and territories, and more than 260 million Hilton Honors members.