Net Affinity Measures Asia Bookings at European Hotels
Net Affinity puts cancellations by guests from Asia at 53 to 56 per cent of their bookings at European hotels on one major global OTA. The same measure for guests from other markets runs 28 to 29 per cent. The company published the figures on 8 October 2026 under the byline Emily Camp. Net Affinity supplies booking, marketing and payment systems to independent hotels, and the numbers come from the reservations its own Channel Manager handles.
The Basis of the Data
The company sets out its method in a note at the end of the article. It analysed anonymised reservations made in 2024, 2025 and early 2026 at European hotels connected to its Channel Manager, across all channels that share the guest's country. It describes the volume as hundreds of thousands of reservations. The headline figures are from the major global OTA. Net Affinity reports that it checked the same patterns on other channels and found them there. Its definition of Asia covers guests from East, Southeast and South Asia. The analysis uses the month in which the booking was made.
The Gap Holds Across the Period
Net Affinity reports the gap as consistent across both full years and in early 2026. Cancellation rates sit lower on other channels, and the gap remains there. The company puts the rate for guests from Asia on those channels at two to three times the rate for other guests.
China, India and Japan lead the region. Together the three markets account for around half of all bookings made from Asia, and the ranking held in both years.
Bookings Cluster in Spring and Early Summer
Around 40 to 42 per cent of bookings made from Asia were made between April and July. The same window carries 35 per cent of bookings from other markets. Net Affinity reports the pattern repeated on other channels. October to December ran quieter than average.
The Visa Line Through the Data
Guests from markets that require a Schengen visa cancelled around 60 per cent of their bookings in 2024 and 2025. Guests from visa-exempt markets cancelled around 40 per cent. Guests from Japan cancelled around a third of their bookings. Guests from India cancelled over 60 per cent, and guests from Indonesia over 70 per cent. The pattern held again in early 2026, when cancellation rates ran lower across the set.
Net Affinity names the Schengen visa process as a likely factor. An application usually requires proof of accommodation, so a traveller can hold a refundable booking to support it and cancel if the visa is delayed, refused or no longer needed. The company states that its data cannot prove the visa process is the cause. It states that the difference between visa-required and visa-exempt markets held across the periods it analysed.
Where the Booking Sits Changes the Cancellation Rate
On Agoda, around 40 per cent of guests at the company's hotels came from Asia. That share on the major global OTA was around 3 per cent. Guests from Asia who booked through Agoda in 2024 and 2025 cancelled around a third of their bookings, and the same group on the major OTA cancelled more than half. Net Affinity notes that cancellation rates on Agoda are lower for all guests, so part of the difference reflects how the channel works.
The Demand Outlook Behind the Figures
Tourism Economics expects travel to Europe to grow by around 16 per cent a year from China, 10 per cent from Japan and 7 per cent from India between 2025 and 2030. Net Affinity cites the forecast from the European Travel Commission's European Tourism: Trends & Prospects report for the second quarter of 2026. The commission published that edition in July 2026.
What the Company Tells Hotels to Do
Net Affinity tells hotels to start with their own booking data by source market and to measure a market on the bookings that went ahead. It points to prepaid and non-refundable rates offered alongside flexible ones, cancellation deadlines reviewed by channel and rate plan, and pickup tracked net of cancellations.
On timing, the company states that booking volume from guests from Asia peaks in spring and early summer. Its advice is to have rates, availability and content live on the channels those guests use well before that window opens. On channel reach, it states that reach varies sharply by source market and gives an OTA that drives strong volume from Germany as a channel that barely registers with travellers in Vietnam or India. On net contribution, it tells hotels to compare channels after cancellations, length of stay, commission and payment costs.
The company also warns that rates intended for tour operators or packages can surface as standalone room rates on OTAs or metasearch, occasionally below the hotel's own website price. Its advice is to check which contracts allow onward distribution, to view rates as travellers in the target markets see them, and to keep wholesale and net rates on separate rate plans.
The Standing of the Figures
The figures are Net Affinity's own. The company owns the reservation data behind them and publishes no dataset for outside inspection. No independent auditor reviewed the analysis. The panel is the company's own client set. Its Channel Manager runs independently of a hotel's property management system and connects more than 160 OTAs, property management systems and global distribution systems, according to the company.
The Day-Use Lines the Analysis Does Not Carry
The Net Affinity analysis covers overnight reservations made through its Channel Manager. It states no hourly rate, no daytime window and no part-day revenue figure. The 53 to 56 per cent cancellation band and the 40 to 42 per cent spring booking share measure full-stay bookings.
Europe's Day-Use Shelf
dayuse.com publishes its city list in a sitemap. That file carried 10,974 entries across 44 country paths on 15 October 2026. France carries 1,227 of them, Germany 1,090, Italy 993 and the United Kingdom 567, with Belgium at 264, the Netherlands at 226 and Switzerland at 211. The platform's hotels sitemap carried 11,879 property pages across 30 country paths.
A daytime operator prices part of the same room against the overnight demand the analysis measures. The day-use rate card sits with each property.