Emblems Collection Reaches North America
Rimrock Banff opened as Emblems Collection’s first property in North America. The collection published the release on 8 October 2026 under a 6 October dateline. The resort sits inside Banff National Park in Alberta, a UNESCO World Heritage Site.
The property is the second Emblems hotel. Lucknam Park Hotel & Spa in the English countryside carried the debut in 2025.
A CAD 115 Million Transformation of a Standing Resort
Emblems Collection puts the property-wide reimagination at CAD 115 million. The building keeps its original architectural structure. The redesign reshaped the interior around the mountain setting. Terraced floors step from the mountainside toward the Bow Valley. Expanded windows, natural materials and framed sightlines connect guests to the landscape.
Rimrock Banff is a longstanding Banff landmark that closed for the work and returned under a new brand. Oxford Properties Group owns the resort with a capital partner.
320 Rooms and 57 Suites
The resort holds 320 guest rooms, of which 57 are suites. Beds, seating and quiet zones are positioned toward the views. The palette draws on warm wood, natural stone and tactile textiles.
The Infinity Two-Bedroom Suite opens onto a wraparound terrace of more than 1,260 square feet, with a barrel sauna, a fire table and views across the park. Wellness Studio suites add movement and recovery equipment, wellness minibars, sleep-focused touches and access to the Expeditions gear-lending programme.
The 9,600-Square-Foot Bathhouse
The Bathhouse introduces what the release calls Banff’s first luxury hydrothermal wellness experience. The fit-out includes indoor and outdoor thermal environments, vitality and hot pools, a mountain-facing infinity pool, a salt sauna, an aromatic steam room and glacial cold plunges. A suspended meditation room and the Aurora sensory room carry the quieter side of the programme.
A 3,800-square-foot Active Centre adds Technogym and Peloton equipment, climbing and bouldering walls, guided movement classes and recovery services.
Four Venues and One Ingredient
The culinary programme runs across four venues. Parker’s Table is the signature restaurant, built on seasonal Canadian produce and relationships with local farmers, fishers and foragers. Rimrock Social serves as the gathering space. The Listening Room holds rare spirits, fine wines and vinyl. Rimrock Market pours specialty coffee and sells provisions.
Emblems asks every property to honour one locally resonant ingredient. At Rimrock Banff the choice is Alpine Honey, sourced through Highland Farm Honey, a family-owned Alberta producer. Guests meet it in an Alpine Honey Spritz arrival ritual, in wellness tonics and across the menus. The brand’s Travel Cake, created with the Seoul pastry chef Yun Eunyoung of Garuharu, takes a property-specific form here as a pine needle cake layered with alpine honey ganache.
Fifty Seasonal Activities and the Master Pathfinder
The Expeditions Centre books more than 50 seasonal activities. The list spans privately guided hikes, forest bathing, alpine yoga, canyon ice walks, Indigenous cultural encounters and excursions to the Athabasca Glacier. The resort’s Pathfinders lead the itineraries.
Emblems places a Master of the House at each hotel. At Rimrock Banff the role becomes the Master Pathfinder, who runs the Pathfinder team and builds individual guest itineraries. The Emblems Editions literary collection at the property gathers poetry, historical accounts and essays from Indigenous peoples, pioneers and writers tied to the park.
Maud Bailly on the International Mandate
“Rimrock Banff is a wonderful expression of the Emblems philosophy: an established property with a character of its own, deeply connected to its destination and reimagined through thoughtful design and highly personal service,” said Maud Bailly, CEO of Emblems Collection. She called the opening an important milestone in the collection’s international development.
David Garcelon, General Manager of Rimrock Banff, described the design brief as making the resort feel inseparable from the landscape. Tyler Seaman, Executive Vice President and Head of Canada at Oxford Properties, tied the spend to the owner’s Canadian portfolio and to the stewardship of hotels that operate inside national parks.
What the Opening Leaves Unpublished
The release carries no nightly rate, no opening package and no room-mix table beyond the suite count. It names no renovation contractor and no interior designer. It gives no figure for restaurant covers or Bathhouse capacity.