Resort Demand Sits With Younger Travellers
Hyatt's Inclusive Collection commissioned Skift to survey 2,206 consumers across the United States and Canada in December 2025. Skift published the results on 12 March 2026 through its branded content studio, SkiftX. About two thirds of the respondents live in the United States.
Eighty-seven per cent of respondents had either stayed at or considered staying at an all-inclusive resort. Six in ten said they were more likely to choose one than they had been five years earlier.
The Return Rate Carries the Category
Among respondents who had previously stayed at an all-inclusive resort, 84 per cent are repeat guests. Forty-five per cent of all respondents had stayed at an all-inclusive resort at least four or five times.
An 84 per cent repeat rate gives an operator a bookable base. The acquisition cost sits on the first stay and the margin on the second.
Where the Generational Weight Sits
Forty-two per cent of Gen Z respondents and 33 per cent of Millennials had stayed at an all-inclusive resort within the past year. Seven per cent of Gen Z and 9 per cent of Millennials had never considered the category. Sixteen per cent of Baby Boomers and 25 per cent of respondents over 75 had never considered it.
Seventy-five per cent of Millennials and 68 per cent of Gen Z agreed that all-inclusive resorts give better value than planning a vacation in parts. The survey average on that question was 66 per cent.
Personalisation Reads as Retention
Among travellers who had experienced an all-inclusive stay, nearly 80 per cent said the resorts did a good job of understanding their preferences and recommending activities. Forty-four per cent said real-time recommendations would make a stay feel more specific to them. Thirty-four per cent named private experiences, and 33 per cent wanted more curated itinerary planning.
Eighty-four per cent of consumers said access to well-being experiences matters when choosing an all-inclusive resort. A second 84 per cent figure sits on a different measure inside the same study.
The Projection Behind the Category
Market Intelo values the global all-inclusive resort market at 67.4 billion US dollars in 2025 and projects 129.8 billion by 2034. The two endpoints nearly double the base across nine years. The report carries the identifier CG-86028 and was last updated on 11 June 2026.
Market Intelo's headline growth rate is 7.2 per cent a year. Its published endpoints imply a faster rate.
The Operator's Own Scale
Hyatt's second-quarter 2026 results put the group at 154 all-inclusive properties and 57,961 rooms at 30 June 2026, inside a system of 1,559 hotels and 377,886 rooms across 83 countries.
Hyatt's own release lists nine brands inside the Inclusive Collection. The all-inclusive reporting set carries eleven names, which adds two brands Hyatt files under its lifestyle and luxury portfolios. The column written by Maria Zarraluqui, Hyatt Inclusive Collection's senior vice president for global growth and owner relations, counts eleven all-inclusive brands and nearly 58,000 vacation rooms.
Skift's methodology note, written with Hyatt, describes the collection as more than 150 resorts and 55,000 rooms across Latin America, the Caribbean and Europe.
Loyalty Membership as the Distribution Engine
World of Hyatt carried roughly 69 million members at 30 June 2026 on Hyatt's own supplemental filing, a 17 per cent rise year over year. The year-end series reads 43.8 million for 2023, 53.5 million for 2024 and 63.5 million for 2025.
The column states 70 million members. Hyatt's most recent published figure is the roughly 69 million.
The Rate Side of the Same Company
Hyatt's second-quarter 2026 release records comparable system-wide all-inclusive resorts Net Package RevPAR down 1.2 per cent year over year. Occupancy across the set fell 2.1 percentage points and Net Package ADR rose 1.7 per cent.
The survey measures what 2,206 consumers in two countries say about their resort choices. The filing measures revenue per available room across operating resorts. Demand intent and realised rate can move apart over a single quarter.
The Day-Use Read
The survey publishes no day-use line and the projection carries no hourly rate.
Dayuse's Miami shelf listed 21 properties on 17 October 2026, from $65 at the Atrium Hotel Miami Springs to $219 at the Grand Beach Hotel Miami Beach. The page's own line puts the Miami day-room average at $113.76. South Beach and Mid-Beach each carry a card.
The Orlando shelf listed 21 properties, from $50 at The Adventure Hotel by the Parks to $187 at the Hyatt Regency Orlando International Airport. The Kissimmee and Lake Buena Vista cards sit closest to the theme-park corridor.
What the Demand Data Implies
Gen Z and Millennial respondents carry both the higher recent-stay rates and the higher value scores. A resort that prices for the return guest and personalises for the younger cohort reaches the part of the market the study finds moving.
The projection puts the category near 130 billion US dollars by 2034. The study measures stated intent and recalled behaviour on a general-population online panel, and Hyatt commissioned it.