A gala on Wednesday and four show days to Sunday
The 2026 San Francisco Fall Show runs a paid Opening Night Gala on Wednesday 14 October and four show days from Thursday 15 to Sunday 18 October. The run sits in the Festival Pavilion at Fort Mason Center for Arts & Culture, 2 Marina Blvd, San Francisco. The show floor opens at 10:30 a.m. and closes at 7 p.m. on Thursday, Friday and Saturday. Sunday runs 11 a.m. to 5 p.m.
The gala prices five tiers across three entry times
The organiser's booking page heads the gala "Wednesday October 14, 5:00pm" and prices five tiers. Visionary sells six tickets at $10,000 with entry at 5 p.m. Connoisseur sells four tickets at $5,000 with entry at 5 p.m. Collector sells two tickets at $2,700 with entry at 5 p.m. Enthusiast sells two tickets at $1,100 with entry at 6 p.m. Supporter sells one ticket at $400 with entry at 7 p.m. The page states "No Refunds."
Visionary and Connoisseur carry the Chairman's Luncheon on Thursday 15 October and complimentary tickets to all lectures with reservations. Collector covers some lectures and Enthusiast covers two.
Three show days run eight and a half hours
Thursday, Friday and Saturday each publish a 10:30 a.m. to 7 p.m. window. That is eight and a half hours a day and 25 and a half hours across the three. Sunday runs six hours from 11 a.m. to 5 p.m.
The pavilion holds 50,000 square feet
The Festival Pavilion extends over San Francisco Bay and holds 50,000 square feet. Its maximum capacity is 3,840, with theatre configuration for 2,000 and banquet for 1,000. The venue carries space for 180 standard 10 by 10 booths, a VIP mezzanine with bridge views, a production office, storage rooms, full catering and concessions areas, high-speed wireless internet and direct vehicle access. Fort Mason Center lists 11 venue options from 500 to 50,000 square feet across a 13-acre campus.
The campus runs a free programme underneath
Fort Mason Center adds its own programming to the same dates. The farmers market runs Sundays 9:30 a.m. to 1:30 p.m. in the parking lot, free and open to all ages, with more than 50 family farmers and food purveyors. The Fort Mason Night Market takes Friday 16 October from 5 p.m. to 10 p.m., free and open to all ages, with more than 60 craftspeople and nearly 30 food and beverage vendors. Fort Mason Center hosts nearly two dozen non-profit and arts organizations as permanent residents.
Tickets have been on sale since 3 August
The show-day and lecture listing on Eventbrite carries an availability start of 3 August 2026 and an availability end of 19 October 2026. Its aggregate offer runs $23.18 to $55.20. A lecture needs both a show ticket and a lecture ticket, and one ticket allows re-entry across the show days.
The day-use inventory in the host city
Dayuse puts the San Francisco average day-room price at $119.61 on the 8 October 2026 read. The platform's recommended hourly property in the city is The Mosser Hotel. hotelSlots lists 562 day-use hotels in San Francisco and prices day rooms at up to 75% off nightly rates. The show floor's 10:30 a.m. to 7 p.m. window on Thursday, Friday and Saturday sits inside the daytime block those platforms sell.
The citywide rate basis
Engine puts the San Francisco par rate at $165 a night across 3.1 million public rate observations from May 2024 to April 2026. The page defines those figures as par rates, the cheapest public price at the time of each search. October reads $176, seven percent above the average, and September reads $192 at 16 percent above. December is the cheapest month at $129 and March the priciest at $197, a 35 percent spread. San Francisco ranks 18 of 50 markets at 11 percent above the $148 median.
The demand backdrop for the dates
The AHLA and CHLA release of 25 June 2026 carries the Oxford Economics figures for the city. Hotels generated more than $12 billion in economic impact in San Francisco in 2025. Each hotel room night drives about $900 in citywide spending per visitor. The industry supports nearly 50,000 jobs and pays $2 billion in total taxes. ADR sits at 92 percent of 2019 with a forecast of 98 percent for 2026.
Parking and transit
Fort Mason Center charges for parking on event days at $6 for the first hour, $12 for one to two hours, $18 for two to three, $24 for three to four and $30 beyond four. Parking fees apply from 7 a.m. to midnight and overnight parking is not permitted. MUNI lines 28, 30, 30X, 43 and 49 serve the campus, and Golden Gate Transit stops at Lombard and Fillmore Streets.