The counter on 8 October
The organiser's ticketing platform carries one General Admission bucket per live programme. Each is priced at 15 dollars against a quantity of 120. The counters on 8 October read 125 seats sold across the festival's seven live nights, 715 seats open, and 1,875 dollars booked at the published price. That is 14.9 per cent of the week's 840 seats.
An earlier reading of the same counter put the week at 115 seats. The ten seats between the two readings sit across Opening Night, True Stories, Spontaneous Connections, An Animated World and Spine-tingling Stories.
Seven programmes, one counter each
Opening Night on Thursday 15 October carries 26 sold seats. Funny LOL on Friday 16 carries 12. An Animated World on Saturday 17 carries 6. True Stories on Sunday 18 carries 27. Spontaneous Connections on Monday 19 carries 14. Spine-tingling Stories on Tuesday 20 carries 4. Closing Night on Wednesday 21 carries 36.
Read against the room's 120 seats, the share sold per programme runs 21.7 per cent on Opening Night, 10 per cent on Funny LOL, 5 per cent on An Animated World, 22.5 per cent on True Stories, 11.7 per cent on Spontaneous Connections, 3.3 per cent on Spine-tingling Stories and 30 per cent on Closing Night.
The room's ceiling
The house holds 120 seats a night. Seven nights is 840 seats. A full house takes 1,800 dollars in one programme and 12,600 dollars across the week at the published price.
Each live programme runs one two-hour block, and the seven blocks carry 58 film entries between them. Six nights finish at 10:15 p.m. or 10:30 p.m. The Sunday programme runs 5:00 p.m. to 7:00 p.m.
The pass ladder
Two priced passes sit beside the per-seat ticket: a Live+Virtual Screenings Pass at 95 dollars and a Virtual Screenings Pass at 65 dollars. The platform's counters read 0 and 1.
Four further pass types publish no price: a Delegate Badge, a Complimentary Pass, an Industry Pass and a Local Filmmaker Pass. The Delegate Badge record carries 92 against a quantity of 160. The Industry Pass record carries 147 against a quantity of 160. The Complimentary Pass carries 0 against 200. Volume pricing is switched off on all six.
The virtual side
Twelve virtual programmes run on the same window. Each carries a Virtual Admission ticket at 10 dollars with no quantity cap. Their counters read 14 admissions across the twelve. The live seats are priced at 15 dollars.
The day-use read
An 8:15 p.m. curtain leaves a long gap after a noon checkout. hotelSlots sells four day-use slots: Morning 6 a.m. to noon, Afternoon noon to 6 p.m., Evening 6 p.m. to midnight and Overnight midnight to 6 a.m. A guest books one slot or combines several.
The Afternoon slot covers noon to 6 p.m. The Evening slot runs 6 p.m. to midnight and brackets the 10:15 p.m. curtain. The platform states that day-use rates run 30 to 75 per cent below the nightly rate at the same hotel, and its day-use page states 40 to 60 per cent below overnight.
Dayuse publishes an average price of $119.61 for a day room in San Francisco on the 8 October read. It names The Mosser Hotel as its recommended property for the city.
What the signal covers
The reading date is 8 October. Opening Night is 15 October, seven days out. The live run's ceiling is 840 seats and 12,600 dollars at the published price. San Francisco IndieFest publishes no room block, no group rate, no group code and no travel partner for this edition.
A day-use desk reading the counter has the seat number, the seat price, the date and the curtain times. The slot and the rate sit in the market read above.